03 — Reputation
Your competitor has 300 five-star reviews. You have 12.
We build your HVAC reputation on autopilot — reviews after every job, professional responses, an active Google listing, and past customers who call you first next season.
Your star rating is doing the deciding
44%
higher conversion from a single extra star on Google
57%
of people won’t call a business rated under 4.0 stars
16.4%
conversion lift just from responding to your reviews
Harvard Business School star-rating research; Google review & local-conversion studies (2026).
The reputation problem every HVAC company has
"My competitor has 300 reviews. I have 12. Customers pick them before they even call me."
Automated review requests after every job build your review count steadily — without you lifting a finger.
"I got one bad review from a nightmare customer and it's the first thing people see."
We respond professionally within 2 hours and help you get it removed if it breaks Google policy.
"I know I should ask for reviews but I forget every time. I'm too busy at the end of a job."
The system asks automatically. You finish the job. It handles the rest.
"Past customers hire someone else next season because I have no way to stay in front of them."
Seasonal re-engagement brings past customers back before they start looking for another HVAC company.
Everything in Reputation
Automated review requests
After every completed job, the system texts your customer a direct link to leave a Google review — timed 2 hours after the job with one follow-up. Steady reviews without you remembering to ask.
Managed review responses
We monitor your Google reviews daily and post professional, personalized responses — auto-posted or sent to you for a one-tap approval. A bad review triggers an instant alert before it costs you a job.
Google Business Profile posts
Weekly posts on your Google Business Profile — seasonal HVAC content, photo captions, Q&A. Active listings rank higher and get more calls than the ones just sitting there.
Negative review handling
When a negative review lands, we respond within 2 hours in a way that shows future customers you care — and give you a documented path to request removal if it breaks Google policy.
Seasonal re-engagement
A few times a year we text and email your past customers with a timely message — "Time for your AC tune-up?" — bringing back a chunk of past customers before they look elsewhere.
Monthly reputation scorecard
Your star-rating trend, new reviews vs. last month, Google Business Profile views, and calls from search — plus how you stack up against your top local HVAC competitors.
Common questions
What if a customer doesn't want to leave a review?
That's fine. The system sends a polite request and one follow-up — never spam. The goal is to make it easy for happy customers, not to pressure anyone.
Do I have to approve every review response?
Your choice. Approval mode texts you the drafted response — tap to approve or edit. Auto-post mode goes live immediately. Most HVAC companies start on approval mode, then switch to auto once they trust it.
How does it know how to respond to reviews about my business?
We set it up on your business first — your service area, common job types, and your voice. The responses read like they come from a person on your team.
Can this help if I have old negative reviews dragging my rating down?
Yes. A steady flow of new positive reviews mathematically lifts your average over time. We pair that with a response strategy for the existing negatives while your overall score climbs.
Every job is a review you're not getting.
Book a call and we'll audit your current reputation, show you what your competitors are doing, and get your system running this week.