Customer acquisition for roofers & HVAC owners
Get booked. Get paid.
Three gaps cost you money you already earned: estimates that were never followed up, scopes the carrier underpaid, and content that never got shot. We close all three. You run the crew.
Video slot
60–90 seconds of an actual content day. Drop the file at/public/video/content-day.mp4
A content day at a working jobsite. This is the process, start to finish.
The guarantee
Roofing — On supplement work you only pay a percentage of what we actually recover. Nothing recovered, nothing owed.
HVAC — 10 booked appointments in 90 days or we work free until you get them.
Text that number and time the reply. That is the standard we hold ourselves to.
Three places the money goes missing
None of these require more demand to fix. The work already came in and the revenue was already earned.
The estimate nobody followed up
You measured it, you priced it, and it went quiet. Only 16% of contractors follow up the same day on an unsold estimate, so the work goes to whoever called back.
Source: Roofing Contractor
The scope the carrier underpaid
The first estimate came back light and you absorbed the difference to keep the job moving. Supplements recover an average of $7,000 to $8,000 per claim on work that was already in the contract.
Source: IA Solutions
The content that never got shot
The companies taking share in your market are the ones on camera. You have a crew to run, so the footage never gets made and the homeowner meets your competitor first.
The system
Four moving parts. Roofers get a fifth. We run all of it while you run the crew.
01
Content Day
One day at your jobsite or shop produces a full quarter of footage. Your crew works as normal while we film.
02
Posting and Ads
We cut that footage, post it daily across your channels, and put ad spend behind whatever performs.
03
Speed-to-Lead
Every inquiry gets a real answer within five minutes and lands on your calendar instead of in a voicemail box.
04
Hiring
The same crew shoots recruiting content while we are on site, so techs and crews come to you. Staffing is part of the work, not an upsell.
05
Scope Recovery — roofers only
Licensed independent adjusters write supplements on jobs you already completed, so the full value of the work actually gets collected.
No testimonials yet
We are new. We could fill this page with stock photography and invented ratings, the way most firms that have called you this year do. We would rather state the position accurately.
Instead the risk sits on our side. The guarantee is written down, billing is month to month, and you own everything we build whether you stay or not.
What goes here later
Video shot at client jobsites, with full names, companies, and cities. Reported numbers: dollars recovered, appointments booked, cost per booked job. If we cannot show that in six months, do not hire us in six months.
Early clients get the best terms we will ever offer. That is the trade.
Not a lead vendor
You have bought contacts before. Here is what you are paying for in each case, side by side.
| Blue Collar Spider | Angi / marketplaces | Generic agency | |
|---|---|---|---|
| Exclusive to you? | Yes. One company per trade, per market | No. Sold to three to five companies at once | Usually not |
| Pay for contacts or results? | Results. Booked and paid | Per contact, closed or not | Monthly retainer, results optional |
| Who owns the content? | You, permanently | No content. You rent the listing | The agency, in most cases |
| Follow-up handled? | Yes. Within five minutes, every time | No. You race four others to the phone | Rarely |
| Underpaid scopes recovered? | Yes, by licensed independent adjusters | No | No |
| Contract length | Month to month | Annual, auto-renewing | Six to twelve months typically |
Exclusive to you?
- Blue Collar Spider
- Yes. One company per trade, per market
- Angi / marketplaces
- No. Sold to three to five companies at once
- Generic agency
- Usually not
Pay for contacts or results?
- Blue Collar Spider
- Results. Booked and paid
- Angi / marketplaces
- Per contact, closed or not
- Generic agency
- Monthly retainer, results optional
Who owns the content?
- Blue Collar Spider
- You, permanently
- Angi / marketplaces
- No content. You rent the listing
- Generic agency
- The agency, in most cases
Follow-up handled?
- Blue Collar Spider
- Yes. Within five minutes, every time
- Angi / marketplaces
- No. You race four others to the phone
- Generic agency
- Rarely
Underpaid scopes recovered?
- Blue Collar Spider
- Yes, by licensed independent adjusters
- Angi / marketplaces
- No
- Generic agency
- No
Contract length
- Blue Collar Spider
- Month to month
- Angi / marketplaces
- Annual, auto-renewing
- Generic agency
- Six to twelve months typically
Why we only work with the trades
Most marketing firms have never stood on a roof in August or explained a $12,000 quote to a homeowner who paid $8,000 for the same work in 2021. We build for the trades because that is the work we understand and the economics we know how to move.
We shoot on your jobsite because that is where the proof is. We answer inquiries within five minutes because response time decides who gets the job. And we put the terms in writing because the numbers should be checkable, not taken on faith.
Where we are
We are early. You would be one of the first companies we work with, which means more of our attention than you would get in a year and better terms than we will offer later.
What owners ask before booking
How long am I locked in?
Month to month. Cancel any month. The only commitment is the setup-fee waiver, which asks for 90 days, and you can skip it by paying the setup fee instead.
Who owns the footage?
You do. Every clip from your content day is yours permanently, whether you stay a client or leave after one month. We do not hold content back and we do not license it to you.
We are in Texas. Is the supplement work legal?
Supplements are prepared by licensed independent adjusters for your scope of work. We do not adjust, negotiate, or represent policyholders. That distinction matters legally and we hold to it in every state we operate in. On the call we confirm exactly how it works where you are.
How fast does this show up in revenue?
Scope Recovery is first, because it works on completed jobs and does not wait on new demand. Speed-to-Lead shows up the week it goes live, since it captures calls you are already missing. Content compounds more slowly, so plan on 60 to 90 days before it carries weight on its own.
We are at capacity. What if we cannot take more work?
Say so on the call and we will tell you whether to wait. Booking a company past its capacity is how agencies damage contractors. If you are full, Scope Recovery still applies, because it raises revenue per job instead of adding jobs.
I have been burned by an agency before.
Most owners we speak with have been. The terms are built for that: the guarantee is written down, billing is month to month, and you keep everything we build. If we do not perform, leaving costs you nothing.
Pricing depends on your market and which tier fits. We quote it on the call. No packages to decode and no line items you did not agree to.
Fifteen minutes, no pitch deck.
We look at what is currently going uncollected and tell you whether we can move it. If we cannot, we will say so on the call.
Not ready to talk?
Take the free audit for your trade instead. No call and no obligation.